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The International Battery & Energy Storage Alliance (IBESA) is delighted to announce that it will be organizing the 2nd IBESA U.S. Storage Day, taking place on September 10, 2017 at the Mandalay Bay Convention Center Las Vegas.

The event consists of two separate workshop tracks addressing hot topics currently impacting the U.S. energy storage industry on both a basic and advanced level. 

Register today and join a vast number of industry peers for a day filled with in-depth education and high-quality networking! 

101 – The U.S. Energy Storage Landscape – Market Analysis, Successful Business Models & Best Practices

September 10, 2017 | 08.00 am – 12.00 pm | Room Oceanside B 

201 – The Energy Storage Market of Tomorrow: Detecting Sustainable Business Opportunities & Advancements in Energy Storage System Technologies

September 10, 2017 | 12.30 pm – 4.30 pm | Room Oceanside B


Introduction to the U.S. Energy Storage Market:

101 - Market Analysis, Successful Business Models & Best Practices

This four-hour intense workshop session is specifically tailored to needs of manufacturers, distributors, installers, integrators and project developers and touches base on the crucial points currently impacting the U.S. energy storage landscape.

Highly respected industry experts and consultants will provide a holistic overview of the current market status incl. future scenarios and strategies on how to monetize solar and storage. In addition to first-hand knowledge from the field, delegates will gain a deep understanding of the different technologies, successfully proven business strategies in the different storage market segments.

The session will be completed by an interactive execute roundtable discussion, where leading suppliers and project developers highlight their perspectives on technological advancements and needs from the marketplace.

08:00 am – 08:30 am          Status-Quo and Future Scenarios for Energy Storage in the U.S. 

       » Economics of Energy Storage Systems – Where Are the Returns?

       » Assessing the Dynamics of Energy Storage

       » Understanding the Playing Field: Brand Positioning, Procurement Management & Satisfaction Analysis

       Markus A.W. Hoehner, CEO & Founder, International Battery & Energy Storage Alliance (IBESA)
08:30 am – 09:00 am          Revenue Streams for Storage Systems in Energy Markets and Alternative Pay-Back Quantification 
      Dr. Adarsh Nagarajan, Research Engineer, Power System Design and Studies, National Renewable Energy Laboratory (NREL)
09:00 am – 09:30 am          Monetizing Storage & Solar – The Way for Sustainable Growth
       Tom Zhao, Managing Director, BYD 
09:30 am – 09:45 am          Refreshment Break & Networking


09:45 am – 10:30 am          Executive Panel Discussion: Storage Technologies of Tomorrow – What are Customers Looking for?

                                             Moderated by: Greg Maguire, Co-founder and Vice President, Sales & Marketing, Adara Power

                                                David Devir, Senior Director of Energy Storage Business - Americas, KACO new energy (North America)
                                                Mike Fife, Chief Technology Officer, Demand Energy, Inc.
                                                Anne Torricelli, Director Energy Storage Solutions North America, TrinaBESS
10:30 am – 11:00 am          Scalable C&I Energy Storage Business Models in Deregulated Energy Markets
      Felix Aguayo, Director, Distributed Electricity and Storage, EDF Renewable Energy

11:00 am – 11:30 am          East Coast Battery Tech: New Battery Chemistries & Unique Battery Applications
       James Spano, CEC, CIC, Managing Partner, Spano Partners Holding, LLC

11:30 am – 12:00 pm          The Future of Large-scale Solar PV Plus Energy Storage Power Generation
Chet Lyons
      Chet Lyons, Director Energy Storage & Related Markets, Energy Group, Canadian Solar (USA) Inc.
12:00 pm                               Closing & Networking

Advanced Topics in Energy Storage:

201 – The Energy Storage Market of Tomorrow: Detecting Sustainable Business Opportunities & Advancements in Energy Storage System Technologies

Aimed at energy storage professionals along the entire value chain, this advanced workshop session analyzes the energy storage market of tomorrow.

Focusing on the technology’s different value streams which can be accrued along the grid, experts will also discuss associated opportunities and how these streams can be monetized in the short-term.Today’s most innovative approaches and business strategies will be discussed, including insights of leading manufacturers, distributors and installers in a panel discussion.

Moreover, this session will cover advancements made in energy storage system technology including component research and the emergence of digitalization to enhance system performance and ROI will be addressed.

Become part of this exciting and visionary session and have your say on what is needed to achieve solid storage market structures. 

12:30 pm – 01:00 pm          Energy Storage 2.0 – Requirements to Unlock the Full Market Potential
       Jigar Shah, President and Co-Founder, Generate Capital

01:00 pm – 01:30 pm           The Utility of the Future
       Blake Richetta, Senior Vice President, sonnen Inc.
01:30 pm – 02:00 pm           Clean Energy Ownership Program: Energy Cost Reduction Plus Value Creation
       Stanley S. Fishbein, JD, LLM (Tax), Managing Partner at CleanView Capital, LLC 

02:00 pm – 02:30 pm          Integrator’s Perspective on Trends in Battery Energy Storage Systems

       Pedro C. Elizondo, Business Development Manager Energy Storage, Flex

02:30 pm – 02:45 pm          Refreshment Break & Networking

02:45 pm - 03:30 pm           Roundtable Discussion: Industry Leaders Debate on Latest Issues Impacting Solar, Storage & Digitalization

                                             Moderated by: Sean Hamilton, General Manager, Sterling Municipal Light Department

                                                Phil Fischer, Sales Director for the Distributed Storage Solution (DSS), NEC Energy Solutions Inc.
                                                Darren Hammell, Co-founder & CEO, Princeton Power Systems
                                                Cecil Lawrence, Principal Process / Specialty Engineer, Power Group, FLUOR
                                                Jigar Shah, President and Co-Founder, Generate Capital
03:30 pm – 04:00 pm           Monitoring 2.0: Integrated Storage
        Anthony Conklin, President, Solar-Log
04:00 pm – 04:30 pm           Advances in Control Systems and Grid Connection Switchgear for Energy Storage and Microgrid Projects
        John Vernacchia, Segment Manager, Alternative Energy, Eaton

04:30 pm                                 Closing & Networking


International Battery & Energy Storage Alliance


Daniel Fuchs
Director Marketing & Event Management