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The International Battery & Energy Storage Alliance (IBESA) is delighted to announce that it will be organizing the 6th IBESA U.S. Storage Day, taking place on November 17, 2021 at our Solar and Storage DigiCon.

Expert speakers will hold detailled presentations about currently impacting themes in the U.S. energy storage industry.

Date: November 17, 2021 | 8:00 am - 10:00 am
Location: Solar and Storage DigiCon

Assessment of the U.S. Energy Storage Market:

U.S. Energy Storage Market Opportunities in 2021 and Beyond – A Practical Guide to Understand & Leverage the Full Potential

Wednesday, November 17, 2021 | 8:00 am - 10:00 am EST

Introduction to the U.S. Energy Storage Market

Assessment of the U.S. Energy Storage Market:

Understanding the Value Streams of Energy Storage for Your Business: Boosting Returns & Business Performance

This engaging and interactive 2-hour workshop session will bring participants up to speed on the latest dynamics driving energy storage market growth in the United States.

Specifically tailored towards the needs of installers, developers, utilities, technology providers, policy makers, and key storage stakeholders on both domestic and international level, delegates will gain a comprehensive understanding on energy storage market opportunities, deployments, policies and regulations.

In addition to highly data-driven market inputs by leading research firms, selected industry giants will showcase best practice examples to make the storage value propositions in the residential, commercial and utility scale segments better accessible for participants.

Whether you are a beginner or advanced level storage professional, this punchy workshop session will equip you with all the intelligence needed to understand the marketplace of today and tomorrow:

  • Energy storage opportunities under the new administration in 2021 and beyond
  • Current market drivers and profitable business models
  • Latest state-level policy and regulatory updates in U.S.
  • Understanding the playing field: Competitive landscape, procurement management & market segmentation
  • Where are the biggest markets for C&I storage appearing?


Markus A.W. Hoehner, International Battery & Energy Storage Alliance - IBESA
8:00 am – 8:20 am
Short and Long-term Value Drivers of Energy Storage Adoption
  • Current market drivers and profitable business models
  • Monetizing solar and storage: A look into the residential market
Markus A.W. Hoehner, President & CEO , International Battery & Energy Storage Alliance - IBESA
Helen Kou, BloombergNEF
8:20 am – 8:40 am
Evolving Energy Storage Landscape
    • Storage outlook: latest outlook on U.S. energy storage market considering federal and state policy developments. Overview on costs, applications and policies for energy storage.
    • Major players and changing landscape: how increasing competition and market maturity is pushing storage providers to evolve their offerings.
    • PV plus storage: how PVS can compete against peaking gas plants.
    Helen Kou, Analyst Decentralized Energy, BloombergNEF
    David Sandbank, NYSERDA
    08:40 am – 09:00 am
    The Road to Deploying 1,500mw of Storage in New York State by 2025
      • Forming price signals for storage sector by sector
      • Building a storage market, reducing barriers, creating a self-sustaining market
      David Sandbank, VP - Distributed Energy Resources, NYSERDA
      Hani Al-Zaol, xelectrix Power
      09:00 am – 09:20 am
      Business Model Optimization Using Smart Simulation and Analysis – XPSEL
        • User friendly platform for collection and visualization of multiple energy streams showing
          economical and technical feasibility.
        • Results based on emission reductions, LCOE, Battery Life, ROI, Lift Time Savings, Load curve evaluation.
        Hani Al-Zaol, Energy Engineer, xelectrix Power
        09:20 am – 09:40 am
        From Theory to Deployment: Energy Storage Meeting Peak Demands in California
        Jonathan Newman, Market Applications Manager, Fluence – A Siemens and AES Company
        Dong Lin, AlphaESS
        09:40 am – 10:00 am
        Leading the World in Affordable and Clean Power
        • The peculiarities of the U.S. EES market
        • Analysis of storage pricing structure
        • Feasible and emerging business models
          Dong Lin, VP AlphaESS & GM AlphaESS Australia, AlphaESS


          International Battery & Energy Storage Alliance


          Daniel Fuchs
          Director Marketing & Event Management