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International Battery & Energy Storage Alliance

At a glance

Our fields of competence:

  • Electrical energy storage in combination with PV or Wind Energy
  • Storage as a part of a Smart Home concept
  • Storage as a vital component of E-Mobility

Our misson and vision:

  • to encourage international storage markets
  • to provide facts and figures for decision makers and business leaders
  • to support your company to tap new markets and increase publicity
  • to recognize early indicators of market trends and developments and to develop an appropriate business strategy
  • to offer a high degree of market transparency, especially in the Smart Home Market regarding standards and compatibility of components
  • to discuss current topics with business experts in Special Interest Groups and deduce thereby recommendations for action

About us

The International Battery and Energy Storage Alliance IBESA is the first international network of excellence in the field of battery and energy storage that enables an international and practice-oriented transfer of knowledge.

Founded in 2013 IBESA is still well on track regarding emerging markets around the world and is now coming up with an updated concept to satisfy the actual requirements of our Partners.

IBESA offers a worldwide network, contacts along the value chain of different business sectors, exclusive high-quality market research know-how as well as the complete marketing and public relation package – based on a long experience in business.

We go in for quality! IBESA offers for example three levels of go-to-market-tools. Based on advanced market data and know how IBESA develops on a first level a business index for different countries particularly with regard to the PV, electrical energy storage as well as the Smart Home market. 

Deduced from this database you can see on the IBESA Homepage - in simplified terms - a world map that shows potential future markets for storage, related devices and corresponding services. 

IBESA Premium Partners benefit on a second level from an in-depth insight into exclusive market data and high-quality analysis. 

On the third level IBESA offers Premium Partners „hand-shake-services“ that turn attention to the Partner in a specific market and help to breach the market. 

There are standard modules but our first priority is to offer you an individual service that exactly meets your requirements. 

We know where the future markets are - our service and know-how is your business advantage tomorrow!

The Founder

Markus A. W. Hoehner is the founder and CEO of Hoehner Research & Consulting Group and EuPD ResearchSustainable Management GmbH. Markus has top-level research and consulting know-how, particularly in the area of renewable energies, the clean tech sector and in sustainable management. As a globally-thinking and active advocate of the energy transition, in the last three decades he has been implementing numerous initiatives, projects and companies to support the growth of sustainable industries worldwide. Based on his thorough and extensive industry expertise, his initiatives and companies aim to provide a wide-ranging portfolio of in-depth market research, competent consulting, communications know-how as well as profound "go-to-market" strategy implementation services.


Markus founded EuPD Research, the leading research company in the field of auditing and analyzing sustainable management strategies. For two decades EuPD Research is regarded as a pioneer in renewable energy oriented market research and consulting and is also the most recognized certification authority on project and corporate level. In 2009, Markus has founded the global leading Joint Forces for Solar (JF4S) platform as well as the International Battery and Energy Storage Alliance (IBESA). With over 150 events worldwide, the JF4S and IBESA platforms are present at all relevant markets and leading trade fairs. Markus is furthermore founder of the German CleanTech Institute (Deutsches CleanTech Institut GmbH, DCTI), the leading authority in the German CleanTech industry, and he conceptualized the ees International Magazine, leading international specialist magazine for the electrical energy storage industry, successfully distributed since now more than 5 years. 


In addition to his dedication to the sustainable energy world, Markus is also committed to social sustainability, with a particular focus on corporate health management. With the Corporate Health Award and the Talent Management Award,he has made a name for himself throughout Germany in the independent evaluation, certification and further developmentof healthy working conditions and sustainable promotion of human resources.