Date: November 16, 2026
Venue: Las Vegas Convention Center

12:30 PM – 4:30 PM

201: Energy Storage – How Projects Win in the U.S. Market

From revenue strategy and market participation to optimization, performance, and real-world execution.

Energy storage projects do not succeed on technology alone. In Today’s U.S. market, the difference between a strong project and an underperforming one comes down to how well revenue strategy, system design, market participation, and long-term operations are aligned. This session takes a practical look at what actually drives project success, from how assets are positioned in different markets to how they are dispatched, maintained, and optimized over time. It will explore the real factors shaping outcomes in 2026, including evolving market rules, rising performance expectations, software-driven optimization, and the growing importance of managing degradation, safety, and operational risk.

Designed for stakeholders across the value chain, including utilities, developers, EPCs, installers, investors, operators, and technology providers, this workshop connects the dots between business decisions and technical execution. It covers applications across residential, commercial and industrial (C&I), and utility-scale projects, highlighting where strategies converge and where they differ. Attendees will gain a clear, experience-based understanding of how successful projects are structured, delivered, and operated in Today’s environment, and what it takes to stay competitive as the market continues to evolve.

Attendees will learn:

• How leading projects generate and protect revenue across different U.S. markets
• How system design, software, and dispatch strategies impact real-world performance and returns
• What drives bankability, including safety, degradation, and operational transparency
• How to manage key risks across development, construction, and long-term operation
• How strategies differ across residential, C&I, and utility-scale applications
• What separates high-performing projects from those that underdeliver