Adenauerallee 134
D-53113 Bonn

Markus A.W. Hoehner

Trade Register AG Bonn HRB 9226
VAT Number: DE 205-5123-0631

Phone +49(0)228-50435-0
Fax +49(0)228-50435-11

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Legal information

HOEHNER RESEARCH & CONSULTING GROUP GmbH permanently reviews and updates the information published on this website. Despite all attention, data may have changed meanwhile. That is why we cannot assume liability or guarantee for the actuality, validity and completeness of the provided information. This also applies to all other websites that are referred to via hyperlink. HOEHNER RESEARCH & CONSULTING GROUP GmbH is not responsible for the contents of these websites. We reserve the right to change or update provided information anytime.

Privacy policy

In the following, the data protection regulations of Hoehner Research & Consulting Group GmbH, hereinafter referred to as HRCG, are explained.

  1. Subject of the data protection declaration

The present data protection regulations explain how HRCG handles personal data.

The confidential treatment of data from our relationships with customers, business partners, suppliers and market research interview partners is one of the most important prerequisites for our corporate success.

  1. What is collected and for what purpose?

According to Art. 4 DSGVO, personal data is collected at events, trade fairs, customer projects and surveys. We collect and store your personal data in order to inform you about services, information and content relevant to you. We endeavor to collect the right kind of data to inform us about your preferences in order to make our communication as relevant as possible for you. This also applies for partner companies of SSDC, where personal interaction (badge swipe, booth visit, chats etc.) takes place. By registering to the SSDC platform you agree to be visible to fellow participants and exhibitors and potentially enter into direct communication.

We will only use your personal information in the following ways (depending on the type of information): (I) for the purpose of concluding contracts; (II) for the purposes of complying with legal requirements; and (III) for the purposes of our and SSDC partners’ communication.

  1. How is the data stored?

HRCG guarantees that the data concerning persons and companies will be treated  in an appropriate manner absolutely confidentially and stored in a separate database created for this puropse. The data of the involved parties is exclusively used for the purposes mentioned under 2. and will not be passed on to third parties or used for further purposes at any time.

  1. Is there a passing on of data which reveal your person?

Generally, there is no passing on of data to third parties that reveal your person except a proven interaction with organizers, fellow SSDC participants or exhibitors (personal, booth level) of the SSDC platform happened. Otherwise, personal data will not be passed on to third parties unless you have given your explicit consent or we are legally obliged to release it, for example due to a judicial or administrative order.

  1. General notes and information about the website


Revocation of your consent to data processing

Some data processing operations are only with possible with your explicit consent. A revocation of your already given consent is possible at any time. An informal notification by e-mail is sufficient for the revocation. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to data transferability

You have the right to have data handed over to you or to third parties, which we process automatically on the basis of your consent or in fulfilment of a contract. The data will be provided in a machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the “https://” address line of your browser and the lock symbol in the browser line. We would like to point out, however, if you send us data by using a contact form may be forwarded to us by e-mail and therefore cannot be guaranteed to be transmitted in an encrypted form for system-related reasons.

Data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to its storage or until there is no longer any need for data storage. Mandatory legal provisions – in particular retention periods – remain unaffected.

Newsletter data

To send our newsletter, we need an e-mail address from you verified by Double-Opt-In. By verifying or registering on our platform, you agree to receive the newsletter. Additional data will not be collected or is voluntary. The provided data will be used exclusively for the distribution of the newsletter and to provide the news service you signed up for.

The data provided when registering will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). A revocation of your already given consent is possible at any time. For the revocation, an informal notification by e-mail is sufficient or you unsubscribe via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data entered to set up the subscription will be deleted in case of cancellation. If these data have been transmitted to us for other purposes and elsewhere, they will remain with us.


Google Analytics

Our website uses functions of the web analysis service Google Analytics. The provider of the web analysis service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses “cookies.” These are small text files that your web browser stores on your end device and enable an analysis of website use. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA.

The setting of Google Analytics cookies is based on Art. 6 Para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, where applicable, advertising.

IP anonymization

We use Google Analytics in conjunction with the IP anonymization function. It ensures that Google truncates your IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area before sending it to the USA. There may be exceptional cases in which Google transfers the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activities and to provide us with further services associated with the use of the website and the Internet. The IP address transmitted by Google Analytics is not merged with other Google data.

Browser Plugin

The setting of cookies by your web browser can be prevented. However, some functions of our website could be restricted as a result. You can also prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin accessible via the following link:

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to our site: Disable Google Analytics.

Details on how Google Analytics handles user data can be found in the Google privacy policy:

Order processing

In order to fully comply with the legal data protection requirements, we have concluded a contract with Google for order processing.

Demographic characteristics at Google Analytics

Our website uses the “demographic features” function of Google Analytics. It can be used to generate reports that contain information about the age, gender and interests of visitors to the site. This data is derived from interest-based advertising by Google and from visitor data from third parties. It is not possible to assign the data to a specific person. You can disable this feature at any time. You can do this through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the “Opting out of data collection” section.

Google AdWords and Google Conversion Tracking

Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

AdWords is an online advertising program. As part of the online advertising program we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies expire after 30 days and are not used to personally identify users. The cookie enables Google and us to recognize that you have clicked on an ad and been directed to our site.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through websites of AdWords customers. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, AdWords customers do not receive any information that allows for personal identification of users. If you do not want to participate in tracking, you can opt out of using the service. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, no inclusion in the conversion tracking statistics takes place.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f DSGVO. As website operators, we have a legitimate interest in analyzing user behavior in order to optimize our website and our advertising.

Details on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations:

With a modern web browser you can monitor, restrict or prevent the setting of cookies. Disabling cookies may result in limited functionality of our website.

  1. What do we do if we need to change this privacy policy?

If significant changes to this Privacy Policy are required, they will be posted here. Alternatively, you can contact us at the address below.

  1. Contact person at HRCG

The company is responsible for compliance with data protection regulations:

Hoehner Research & Consulting Group GmbH
Adenauerallee 134
53113 Bonn
T: +49 (0) 228 50435 55

If you have any questions regarding data protection, you can contact our data protection officer Yorick Tran at any time. Contact the data protection officer:

Last update: 01-2021

Who we are

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Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Suggested text: Visitor comments may be checked through an automated spam detection service.