Europe’s energy storage market is entering a decisive new phase. After years driven by incentives and energy-security concerns, the market is now shifting toward structural, subsidy-light growth models—led by commercial and industrial (C&I) and utility-scale deployments. European storage capacity is expected to grow strongly in 2025, with large-scale systems accounting for the majority of new installations. At the same time, the C&I segment is emerging as the strongest growth engine, driven by grid congestion, peak-shaving economics, and revenue-stacking business models. While residential demand is stabilizing in some mature markets, new countries and retrofit opportunities are opening up, creating a more diverse and strategically complex European landscape.

This flagship session—hosted by the globally renowned EUPD Group and IBESA—delivers a data-driven deep dive into Europe’s most attractive storage markets, combined with practical strategies to increase profitability, build market share, and manage risk. It is designed as the key knowledge bridge for Chinese enterprises and international stakeholders aiming to succeed in Europe’s fast-evolving storage ecosystem.

Why This Session Matters

Europe’s storage market is evolving rapidly:

• Strong double-digit annual capacity growth across Europe
• C&I storage entering a decisive growth phase driven by economics and grid constraints
• Installer business models shifting toward C&I-led revenue streams
• Residential markets diversifying beyond traditional core countries

At the same time, price pressure, policy changes, and global oversupply are reshaping competitive dynamics—making strategy, brand trust, and sustainability decisive factors for success.